Last updated: 24th August 2025
Loftus AI respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you use our website www.loftusai.com
1. Who We Are
Loftus AI is an AI governance and consultancy business based in Ireland. For data protection purposes, Loftus AI is the “controller” of personal data we collect through this website. If you have any questions about this policy, you can contact us at: Email: consulting@loftusai.com
2. Information We Collect
When you use our website, we may collect:
Information you provide directly, such as when you fill out a contact form (name, email, phone number, organisation, and any other details you share).
Technical information, such as your IP address, browser type, and how you use the site (via cookies or analytics tools).
We do not collect sensitive personal data through this website.
3. How We Use Your Information
We use your personal data to:
Respond to enquiries and provide consultancy information you request.
Manage subscriptions to newsletters or resources if you choose to sign up.
Improve our website and understand how it is used.
Meet legal and regulatory obligations.
We will never sell your personal data to third parties.
4. Legal Basis for Processing
Under the GDPR, we rely on the following lawful bases:
Consent (for example, if you sign up to receive updates).
Contract (if you engage us for consultancy services).
Legitimate interests (such as improving our services or ensuring website security).
Legal obligations (where required by law).
We will never sell your personal data to third parties.
5. How We Share Your Data
We may share data with trusted service providers (for example, email providers, website hosting, analytics tools) to help us operate our website and deliver services. These providers are bound by GDPR-compliant agreements.
We do not transfer your personal data outside the European Economic Area unless appropriate safeguards are in place.
6. How Long We Keep Your Data
We keep your data only for as long as necessary for the purposes explained in this policy, and in line with legal or regulatory requirements.
7. Your Rights
Under the GDPR, you have rights including:
The right to access your personal data.
The right to correct inaccurate or incomplete data.
The right to request deletion of your data.
The right to restrict or object to how we use your data.
The right to data portability.
The right to withdraw consent at any time.
To exercise your rights, contact us at consulting@loftusai.com
You also have the right to lodge a complaint with the Data Protection Commission (DPC) in Ireland: www.dataprotection.ie.
8. Cookies
Our website may use cookies or similar technologies to improve your browsing experience and analyse traffic. You can control cookie preferences through your browser settings.
9. Security
We take appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse.
10. Updates to This Policy
We may update this policy from time to time. The latest version will always be available on our website.